Communications & PR
Jerk & Jollof Fest 2024
Promoting Jerk&Jollof Fest as Edmonton's largest AfroCaribbean family event without any paid advertising budget in a saturated summer festival market.
Year :
2024
Industry :
Events
Client :
Jerk & Jollof Fest
Project Duration :
5 months
Problem :
Promoting Edmonton's largest AfroCaribbean family event as a must-attend cultural celebration without traditional advertising spend, while competing against heavily promoted festivals that often commodify culture rather than celebrate it authentically.
Audiences are constantly bombarded with event advertisements across multiple channels, and many festival campaigns struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and ticket sales.
Solution :
I focused on authentic community engagement over traditional marketing tactics. I developed a vibrant and cohesive set of promotional materials, including posters, flyers, and social media graphics. The campaign used bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Multi-generational messaging appealed to families while honoring cultural traditions. Consistent visual elements and messaging were used across all materials to reinforce the festival's brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
I also built partnerships within established AfroCaribbean community networks, local vendors, and artistes to reach people from the inside out. Event experiences encouraged word-of-mouth promotion and UGC on social media, creating a flywheel effect that amplified reach.
Results:
Generated 1,500+ attendees through organic marketing. Achieved 340% increase in social media reach during the campaign period.
Secured 15 major sponsors including TD Bank, BIPOC Foundation and the Government of Alberta, raising over $60,000. Post-event surveys showed 89% of attendees will attend and invite friends to the the next edition of the Jerk & Jollof Fest.
More Projects
Communications & PR
Jerk & Jollof Fest 2024
Promoting Jerk&Jollof Fest as Edmonton's largest AfroCaribbean family event without any paid advertising budget in a saturated summer festival market.
Year :
2024
Industry :
Events
Client :
Jerk & Jollof Fest
Project Duration :
5 months
Problem :
Promoting Edmonton's largest AfroCaribbean family event as a must-attend cultural celebration without traditional advertising spend, while competing against heavily promoted festivals that often commodify culture rather than celebrate it authentically.
Audiences are constantly bombarded with event advertisements across multiple channels, and many festival campaigns struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and ticket sales.
Solution :
I focused on authentic community engagement over traditional marketing tactics. I developed a vibrant and cohesive set of promotional materials, including posters, flyers, and social media graphics. The campaign used bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Multi-generational messaging appealed to families while honoring cultural traditions. Consistent visual elements and messaging were used across all materials to reinforce the festival's brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
I also built partnerships within established AfroCaribbean community networks, local vendors, and artistes to reach people from the inside out. Event experiences encouraged word-of-mouth promotion and UGC on social media, creating a flywheel effect that amplified reach.
Results:
Generated 1,500+ attendees through organic marketing. Achieved 340% increase in social media reach during the campaign period.
Secured 15 major sponsors including TD Bank, BIPOC Foundation and the Government of Alberta, raising over $60,000. Post-event surveys showed 89% of attendees will attend and invite friends to the the next edition of the Jerk & Jollof Fest.
More Projects
Communications & PR
Jerk & Jollof Fest 2024
Promoting Jerk&Jollof Fest as Edmonton's largest AfroCaribbean family event without any paid advertising budget in a saturated summer festival market.
Year :
2024
Industry :
Events
Client :
Jerk & Jollof Fest
Project Duration :
5 months
Problem :
Promoting Edmonton's largest AfroCaribbean family event as a must-attend cultural celebration without traditional advertising spend, while competing against heavily promoted festivals that often commodify culture rather than celebrate it authentically.
Audiences are constantly bombarded with event advertisements across multiple channels, and many festival campaigns struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and ticket sales.
Solution :
I focused on authentic community engagement over traditional marketing tactics. I developed a vibrant and cohesive set of promotional materials, including posters, flyers, and social media graphics. The campaign used bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Multi-generational messaging appealed to families while honoring cultural traditions. Consistent visual elements and messaging were used across all materials to reinforce the festival's brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
I also built partnerships within established AfroCaribbean community networks, local vendors, and artistes to reach people from the inside out. Event experiences encouraged word-of-mouth promotion and UGC on social media, creating a flywheel effect that amplified reach.
Results:
Generated 1,500+ attendees through organic marketing. Achieved 340% increase in social media reach during the campaign period.
Secured 15 major sponsors including TD Bank, BIPOC Foundation and the Government of Alberta, raising over $60,000. Post-event surveys showed 89% of attendees will attend and invite friends to the the next edition of the Jerk & Jollof Fest.
More Projects
Communications & PR
Jerk & Jollof Fest 2024
Promoting Jerk&Jollof Fest as Edmonton's largest AfroCaribbean family event without any paid advertising budget in a saturated summer festival market.
Year :
2024
Industry :
Events
Client :
Jerk & Jollof Fest
Project Duration :
5 months
Problem :
Promoting Edmonton's largest AfroCaribbean family event as a must-attend cultural celebration without traditional advertising spend, while competing against heavily promoted festivals that often commodify culture rather than celebrate it authentically.
Audiences are constantly bombarded with event advertisements across multiple channels, and many festival campaigns struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and ticket sales.
Solution :
I focused on authentic community engagement over traditional marketing tactics. I developed a vibrant and cohesive set of promotional materials, including posters, flyers, and social media graphics. The campaign used bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Multi-generational messaging appealed to families while honoring cultural traditions. Consistent visual elements and messaging were used across all materials to reinforce the festival's brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
I also built partnerships within established AfroCaribbean community networks, local vendors, and artistes to reach people from the inside out. Event experiences encouraged word-of-mouth promotion and UGC on social media, creating a flywheel effect that amplified reach.
Results:
Generated 1,500+ attendees through organic marketing. Achieved 340% increase in social media reach during the campaign period.
Secured 15 major sponsors including TD Bank, BIPOC Foundation and the Government of Alberta, raising over $60,000. Post-event surveys showed 89% of attendees will attend and invite friends to the the next edition of the Jerk & Jollof Fest.
More Projects
Communications & PR
Jerk & Jollof Fest 2024
Promoting Jerk&Jollof Fest as Edmonton's largest AfroCaribbean family event without any paid advertising budget in a saturated summer festival market.
Year :
2024
Industry :
Events
Client :
Jerk & Jollof Fest
Project Duration :
5 months
Problem :
Promoting Edmonton's largest AfroCaribbean family event as a must-attend cultural celebration without traditional advertising spend, while competing against heavily promoted festivals that often commodify culture rather than celebrate it authentically.
Audiences are constantly bombarded with event advertisements across multiple channels, and many festival campaigns struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and ticket sales.
Solution :
I focused on authentic community engagement over traditional marketing tactics. I developed a vibrant and cohesive set of promotional materials, including posters, flyers, and social media graphics. The campaign used bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Multi-generational messaging appealed to families while honoring cultural traditions. Consistent visual elements and messaging were used across all materials to reinforce the festival's brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
I also built partnerships within established AfroCaribbean community networks, local vendors, and artistes to reach people from the inside out. Event experiences encouraged word-of-mouth promotion and UGC on social media, creating a flywheel effect that amplified reach.
Results:
Generated 1,500+ attendees through organic marketing. Achieved 340% increase in social media reach during the campaign period.
Secured 15 major sponsors including TD Bank, BIPOC Foundation and the Government of Alberta, raising over $60,000. Post-event surveys showed 89% of attendees will attend and invite friends to the the next edition of the Jerk & Jollof Fest.
More Projects
Communications & PR
Jerk & Jollof Fest 2024
Promoting Jerk&Jollof Fest as Edmonton's largest AfroCaribbean family event without any paid advertising budget in a saturated summer festival market.
Year :
2024
Industry :
Events
Client :
Jerk & Jollof Fest
Project Duration :
5 months
Problem :
Promoting Edmonton's largest AfroCaribbean family event as a must-attend cultural celebration without traditional advertising spend, while competing against heavily promoted festivals that often commodify culture rather than celebrate it authentically.
Audiences are constantly bombarded with event advertisements across multiple channels, and many festival campaigns struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and ticket sales.
Solution :
I focused on authentic community engagement over traditional marketing tactics. I developed a vibrant and cohesive set of promotional materials, including posters, flyers, and social media graphics. The campaign used bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Multi-generational messaging appealed to families while honoring cultural traditions. Consistent visual elements and messaging were used across all materials to reinforce the festival's brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
I also built partnerships within established AfroCaribbean community networks, local vendors, and artistes to reach people from the inside out. Event experiences encouraged word-of-mouth promotion and UGC on social media, creating a flywheel effect that amplified reach.
Results:
Generated 1,500+ attendees through organic marketing. Achieved 340% increase in social media reach during the campaign period.
Secured 15 major sponsors including TD Bank, BIPOC Foundation and the Government of Alberta, raising over $60,000. Post-event surveys showed 89% of attendees will attend and invite friends to the the next edition of the Jerk & Jollof Fest.